Landsbankinn takes an active part in many collaborative projects to encourage development and progress in the community. The diverse projects touch on many areas of society, including culture, education, innovation, the travel industry and public health.
More about Reykjavík Pride
Interviews with these leading young musicians are available on Landsbankinn's Airwaves web. They also appeared at an off-venue event held in the bank's downtown branch on Austurstræti on Saturday, 7 November, playing for a full house with great acclaim.
Landsbankinn is the leading sponsor of the Vigdís Finnbogadóttir Institute for Foreign Languages, together with ten other undertakings. In recent years, Landsbankinn has been a strong supporter of the Institute honouring the former President of Iceland and UN Language Ambassador Vigdís Finnbogadóttir. The grants will be used for day-to-day activities in connection with the preparations of the Vigdís International Centre for Multilingualism and Intercultural Understanding – a new international centre for language and culture officially recognised by the UN Educational and Scientific Organisation UNESCO.
The operations of the International Centre, currently under construction, are aimed at honouring President Vigdís's untiring efforts on behalf of the world's languages and to continue her pioneering international work as the first and only UNESCO Goodwill Ambassador for Languages.
Landsbankinn has for some years enjoyed very positive collaboration with UN Women in Iceland and sponsored important projects by the national committee. The bank has, for instance, provided support for the HeForShe project, which is aimed at encouraging men and boys to make their contribution to equal rights in all walks of life.
In 2011 Landsbankinn signed the equality charter Women's Empowerment Principles – Equality means Business, an international campaign by UN Women and UN Global Compact. In so doing the bank obliged itself to work on equal rights within the company, as the charter contains seven principles which are to serve as guidelines in empowering women in undertakings and increasing their contribution to business and industry.
To achieve this, a special Culture Night jackpot was set up by Visit Reykjavík and Landsbankinn, to promote original and unusual ideas. A large number of grants of moderate amounts are distributed, and have proven a very positive addition to the successful collaboration of Visit Reykjavík and Landsbankinn.
Landsbankinn devotes major efforts to support sports in Iceland. This the bank's branches carry out with direct co-operation agreements with sports clubs throughout Iceland. In such partnerships the bank emphasises encouraging activities with children and youth and ensuring that its support assists both women's and men's sports.
The bank's largest individual agreement in the field of sports is with the Football Association of Iceland. Landsbankinn and five other undertakings support football (soccer) development efforts all around Iceland, all the national youth teams and the women's and men's A teams.
Together with Icelandair Group, the Blue Lagoon and Meet in Reykjavík, Landsbankinn is part of a strategic three-year project aimed at marketing Iceland for travellers who demanded high quality services. The project, Iceland Luxury, is hosted and managed by Meet in Reykjavík. The objective of the partnership is to map out a long-term strategy in this area, strengthen the image of Reykjavik and Iceland in the eyes of wealthy travellers, boost the combined impact of enterprises operating in this market and encourage the development of infrastructure and services for this target group. The collaboration is a continuation of development work which began with the establishment of Meet in Reykjavík in 2012, efforts which Landsbankinn also supports.
Landsbankinn has supported the marketing campaign Iceland Year Round right from its inception. A new agreement concerning the project was signed on 18 December 2014 which extends until year-end 2016. The purpose of the project is to establish travel services more firmly as a year-round industry and to increase their profitability with the aim of creating foreign currency earnings for the economy. The marketing is carried out by Promote Iceland under the Inspired by Iceland theme.
More about Inspired by IcelandLandsbankinn is one of the sponsors of Hafið, the Icelandic Center of Excellence for Sustainable Use and Conservation of the Ocean. The Centre develops ideas for ocean conservation by reducing pollution through green tech solutions. The ambitious, large scale project is supported by a large number of other parties: the Ministry for the Environment and Natural Resources, City of Reykjavík, University of Iceland, Reykjavík University, Marine Research Institute, National Energy Authority, Federation of Icelandic Industries, Fisheries Iceland, Grandi hf., CleanTech Iceland, which is an association of green technology companies, and a large number of technology companies. Hafið provides a forum for co-operation between enterprises, public bodies and research institutes working on ocean conservation internationally.
More about Arctic CircleLandsbankinn has been a partner in travel industry collaboration since its establishment in 2012. The principal objective of this collaboration is to increase competitiveness and value creation in the travel industry by applying ideas from Porter's cluster methodology. The cluster collaboration includes key enterprises in travel services, public entities and undertakings which provide support for or co-operate with the sector.