Your Landsbankinn
Landsbankinn wants its customers to feel they get results with the bank's support. Landsbankinn intends to set an example to be followed – as a reliable financial partner. Its customers should be able to say:
This is what a bank should be like!
Highlights of the Year
2015 was an eventful year. Landsbankinn's market share rose, its new Online Banking service became fully operational and mobile banking was extensively updated. Major benchmarks were achieved in the bank's funding and two savings banks were merged with the bank. The following summary features the highlights of 2015.
New emphases and a clear strategy to 2020
At the beginning of 2015 Landsbankinn adopted a new and ambitious strategy to 2020. Since then, the bank's efforts have been focused on its implementation, which has already brought good results. The strategy has five key objectives concerning customer satisfaction, the bank's profitability, cost-efficiency, reasonable risk appetite and employee satisfaction.
Responsible growth
Landsbankinn emphasises fostering long-term relationships with customers. In recent years the bank's market share has grown steadily and this trend continued in 2015.
Market share in Personal Banking
New housing mortgages
Loans to corporates
Developments in banking activities
Around 85% of all communications with banks are now carried out electronically and branches are rapidly decreasing in number. Landsbankinn offers its customers electronic solutions which are both quicker and less expensive than visits to a bank branch, and provides assistance for customers wishing to use them.